VENICEBALL ADIDAS

VENICEBALL x ADIDAS BASKETBALL

My role: Project Manager, Head of Production

Developed and managed partnership activation, event operation, from brief to report.
Co-Directed a 4 camera weekly show production featuring radio hosts, athletes, agents, musicians and celebrity guests
Ensure budgets management and identify risks

Together we made history, partnering with ADIDAS Basketball was a great way to be seen and show that ADIDAS is a strong force when it comes to creativity and grassroots basketball. We turned Venice Boardwalk into a playground, Sundays at the beach into a fun day at the blacktop and a basketball summer league into a lifestyle.

Activate:

By promoting the event on VENICEBALL social media and media partners, we created hype and were able to generate fans all around the world.

Execute:

Every Sunday, we diversified the regular league plays with entertainment from all kind of genres. Music, fashion, dances, Art, etc.

Build:

By creating highlights recap videos and photos recap we were able to build our following and expose consumers to various Adidas products

Media partnerships: BALLISLIFE, SLAM Magazine, DUNKADEMICS, YoVenice

The summer in numbers:

Kids Venice Basketball League KVBL

600 kids

900 parents

1200 smoothies