VENICEBALL x ADIDAS BASKETBALL
My role: Project Manager, Head of Production
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Developed and managed partnership activation, event operation, from brief to report.
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Co-Directed a 4 camera weekly show production featuring radio hosts, athletes, agents, musicians and celebrity guests
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Ensure budgets management and identify risks
Together we made history, partnering with ADIDAS Basketball was a great way to be seen and show that ADIDAS is a strong force when it comes to creativity and grassroots basketball. We turned Venice Boardwalk into a playground, Sundays at the beach into a fun day at the blacktop and a basketball summer league into a lifestyle.
Activate:
By promoting the event on VENICEBALL social media and media partners, we created hype and were able to generate fans all around the world.
Execute:
Every Sunday, we diversified the regular league plays with entertainment from all kind of genres. Music, fashion, dances, Art, etc.
Build:
By creating highlights recap videos and photos recap we were able to build our following and expose consumers to various Adidas products
Media partnerships: BALLISLIFE, SLAM Magazine, DUNKADEMICS, YoVenice
The summer in numbers:
Kids Venice Basketball League KVBL
600 kids
900 parents
1200 smoothies
20 coaches and celebrities trainers
1.000.000 smiles
The league
12 teams
140 players
82 games
10 referees
3000 gallons of water
30.000 fans
90.000 giveaways
30 influencers
16 special events